MLM Prospecting

by Jason Kersten in MLM Leads

Warning! This may change your definition of prospecting.

Hey there fellow MLMer’s.

What do ya say we get to some down and dirty realities of MLM prospecting?

First of all, let’s admit that no matter how much we like it or not, we have to prospect.

The only way to build a team and make money is to bring people in. Right?

So the question isn’t if; it’s how.

We basically have 2 options.

We go after our warm-market or our cold-market; that is either people we know or people we don’t know.

Warm-Market Prospecting

The good thing about your warm market is you can probably get them on the phone.

At least you’d hope so. 

The bad thing is that more times than not, they don’t want to talk to you about what you want to talk to them about.

In fact, if they catch wind of what you are up to these days, you may all of a sudden have a really tough time reaching them.

Hmmm. I wonder why.

More times than not, they aren’t interested in your scheme, and if they are, chances are they aren’t qualified.

Let’s face it, not everybody wants it as bad as we want it.

For some people, I don’t have to sell ya too hard on the idea that prospecting your warm market is a waste of time (at least when you are first starting out).

Trust me, I know this flies in the face of what most companies and leaders teach.

They teach warm-market prospecting because they want in to  your warm market and you are their “in”.

You may have some success working your warm-market, but eventually your gonna run out of peeps.

Then what?

You also face the reality of being labeled “that guy”, and you will have to answer the question, “how is your deal going”?

How annoying!

Is “potentially” recruiting a few people really worth it?

Ummm, I say no.

Why set yourself up to either fail or eventually run out of prospects?

It seems to me like a dead-end either way.

Cold-Market Prospecting

Your second option is cold-market mlm prospecting.

Again, we have 2 options:

  1. Find your own prospects
  2. Buy your own prospects

Wow, I am just full of options today.

The cool thing about purchasing your prospects, is that you can be up and prospecting (I mean pounding the phone) in a matter of minutes or hours.

Guess what though?

You better make good friends with rejection, and you better get your bad self some phone skills if you don’t already have them.

There are tons of lead-generating companies that sell all sorts of different opportunity-seeker leads.

You’ve got tele-verified leads, real-time leads, short-form, long-form, aged, geneology, double opt-in, and so on.

These leads are people who had expressed interest in working from home and starting a home-based business.

The more you spend per lead, the higher quality the lead “should ” be.

If you decide that the easiest way for you to prospect is to buy  and call leads, make sure you pay a premium for the freshest leads and call them as soon as you get them.

Those leads that you thought were yours were actually sold to as many as 5-10 of your fellow MLMer’s.

This is how lead companies make their money.

Good? Bad?

Well, it’s defiantly  not good for you or the prospect, but what are ya gonna do?

These poor people who innocently filled out a form showing interest in a home-business opportunity only to get pounded by network marketers for the next 2 months.

My opinion on calling leads is the same as it is on warm-market prospecting.

If you’re cut out for it, you enjoy it, and are good at it, you should jump all over it.

But before you go training your team to follow your lead, watch this video…

I hate to be negative and put these prospecting methods down because I know they can work for the right person.

So many people have built huge organizations and tons of coaches and gurus are making bank teaching people how to master these methods, but I also know that 95% of the people that get in and play this game don’t make it.

Coincidence? No

Co-relation? I think so.

I think people are being misguided, but that’s just me.

So if you’re in the beginning stages of your business or you are burnt out on prospecting, take some time and think about what approach is gonna work best for you, both short-term and long-term.

Of course you want to use multiple approaches, but be careful because eventually you have to teach your team how to prospect.

And remember, the bigger you get, the more valuable your time will become.

You don’t want to spend it beating your head against the wall teaching people how to do something that most of them will never be able to do.

So what’s the alternative?

Well I’m glad you asked.

Check out what we are doing to generate MLM leads around the clock.

And oh by the way, we’ll show you why we only talk to people that are already interested in what we have to offer.

There is no more selling or convincing anyone to do anything.

You’re simpler MLM Prospecting coache,

Jason