Attraction Marketing

July 31, 2013

Hey guys, how would you like it if you never had to pick up the phone or meet with people who wanted nothing to do with you and your business?

What if you rarely had to pick up the phone, and when you did, it was only to talk to someone who already knows what you do and is already interested?

And what if you could recruit people into your business without ever having to talk to them?

Do you think recruiting would be easier, and actually be fun? Think of how much less burn-out you and your team would experience?

There was a point when I said I would never do another home-business opportunity. I came to the conclusion that it is too hard to duplicate.

Let’s face it, the average person is not cut out to cold call 100 leads per day or go to Wal-Mart, walk up to strangers, and try to have a really awkward conversation and try to pretend it isn’t awkward.

I was done with this industry, until I discovered Attraction Marketing.

What is Attraction Marketing?

Attraction marketing is attracting people that are interested in what you have to offer, keeping away those that aren’t interested. Who wants them anyways, right?

It is attracting people to you, rather than you chasing after them.

Watch this quick video I just put together.

Are you picking up what I’m putting down? Doesn’t this just sound like an easier way to prospect?

It’s so much more efficient, it’sduplicatable, it’s actually fun, and it’s really kind of easy (I guess compared to the alternative).

Don’t get me wrong. This is not a quick and easy way to make money.

You will have to put in your reps, but if you do, you will have a great opportunity to take your business to the next level.

Here is a quick recap of what attraction marketing is, and what it looks like…

4 Components of Attraction Marketing

Component 1- Create content

You need to create high-quality content that is targeted toward a very specific group of people. There is some planning that goes into this stage. Don’t worry, I got your back.

You have to know what you are selling, who you are selling it to, and know how to get in front of this audience.

The best medium you can use to get your content out on the internet is a blog. In case you didn’t already know, you are on a blog right now (haha).

Component 2- Drive traffic to your content

Your content is only valuable if people actually get to see it. We need to find your audience, herd them up, and get them to your content.

There are tons of strategies we can use to do this. The two biggies are search engine optimization (ranking on the first page of Google) and using social media (Facebook, Twitter, etc.)

Not only will I teach you how to use these strategies, I’ve got a whole bunch more up my sleave.

Component 3- Lead Capture

Now that you have an audience that hopefully loves your content and can’t wait to get more, we need to capture their information. This is simply done using an autoresponder.

An autorsponder will allow you to capture your visitor’s email address so you can follow up and let them know that you have more great content that they don’t want to miss out on.

Autoresponders allow us to send out mass emails in a matter of seconds, as well as give your followers an easy 1-click opt-out button in case they are sick of you.

Component 4- Convert Sales

Now that you have your followers, what are you going to do with them? You are here to make money right???

It is now time to sell them stuff. You may have products that they would be interested in or a business opportunity.

Notice that the very last step is when you sell? How many people on the internet or in the real world try to sell us stuff before showing any value or getting us to know, like, or trust them?

This is an entirely different way to sell.